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Which investment is better for investors?
Gold has been an important part of the global financial system for thousands of years and enjoys a reputation as a safe haven in times of economic uncertainty.
Bitcoin (BTC) on the other hand, is a comparatively young digital currency that has caused quite a stir since its introduction in 2009 by Satoshi Nakamoto.
There is a lively debate between these two asset classes as to which option promises more potential in the long term.
In this article, you can find out more about the Differences between gold and Bitcoin. We look at the performance of both and explain why some investors opt for one or the other.
Finally, you will find out how you can buy Bitcoin or acquire physical gold and what role Bitcoin and other cryptocurrencies play today.
Gold is a precious metal with a stock on our planet that has been used as an asset for more than 5000 years. Precious metals such as gold are traded in the form of coins or bars and are also used in industry. Smartphones, laptops and the jewellery industry cannot do without gold.
The value of gold is based, among other things, on its rarity and the fact that it is difficult and expensive to mine. Gold exists physically and is not subject to any authority that could simply multiply it. Many regard it as a tangible asset that exists independently of paper money.
Bitcoin on the other hand is a Cryptocurrency based on decentralised blockchain technology and does not allow for centralised control such as by a central bank. In its code, the Bitcoin protocol specifies a maximum total quantity of 21 million units, which can only be changed if there is a very broad consensus among the participants and is therefore extremely unlikely in practice. This creates an artificial scarcity, which helps determine the value of Bitcoin. While gold is physically present, BTC is more of a digital property whose ownership is managed via so-called wallets.
Bitcoin is a purely digital concept, although some refer to it as "digital gold" to emphasise the similarities in terms of scarcity, mining and value retention. At the same time, Bitcoin does have a physical side: for example, the mining devices can capture excess energy and thus have an impact in the real world.
The parallels between Bitcoin and gold lie primarily in the limited quantity and the Distrust some investors opposite the established Financial system. Gold cannot be multiplied at will, nor can the total amount of bitcoins.
In addition, many people rely on the Crisis resistance Gold has been tried and tested for thousands of years, while Bitcoin is attracting more and more attention in uncertain times. The coins in circulation are limited - Maximum 21 million - and are the attraction for all those who before Inflation or in many cases protect against hyperinflation want.
Many people compare Bitcoin to gold because both are different from traditional paper currencies. Unlike the precious metal, however, Bitcoin is highly technological and can be traded worldwide in a matter of seconds. There are No geographical restrictions or bank branches that could block the transfer, and each transaction is cryptographic protection mechanisms subjected.
This security element is seen by some as an advanced feature that gold, by its very nature, cannot offer.
Just imagine you want to travel with a gold bar. With Bitcoin, you only need to remember the 12 or usually 24 access words to your wallet and can transport as many assets as you like safely and without weight in your rucksack.
One of the main advantages that is often mentioned is the Simplicity of the transaction with Bitcoin. While you often have to visit a dealer or take elaborate security measures to trade gold, you can buy Bitcoin conveniently via apps such as Relai or via Crypto Exchanges directly on the smartphone.
Another advantage is the Potential increase in valueas the price of Bitcoin is strongly driven by supply and demand. With gold, market growth is often more consistent but less volatile. Both assets are speculative, but Bitcoin tends to be more volatile. In addition, Bitcoin's limited market capitalisation still offers potential for growth.
Gold is globally established, but has an already Very high market capitalisation of around 11 trillion US dollars - depending on the market situation. This is why some believe there could be more growth in Bitcoin.
Larry Fink, the CEO of the world's largest asset manager, for example, has announced a exciting statement made.
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Bitcoin's price performance has been characterised by strong fluctuations in recent years. The Bitcoin price reached new highs in 2017, 2021 and 2025 in particular, but corrected again and again in between. There are many reasons for this: reports about Regulationstweets from entrepreneurs, the introduction of Bitcoin ETFs and generally the opinions of large investor groups play a role. In addition, the market for Bitcoin is quite volatile, so that even a few Large market participants can have a noticeable impact on prices.
Another important factor is the Growing acceptance of Bitcoin and other cryptocurrencies as a means of payment. The more frequently companies and service providers around the world accept cryptocurrencies, the more the exchange rate benefits from rising demand. For example, since 2021, companies have been able to even pay taxes with Bitcoin in the canton of Zug and a Bitcoin initiative even proposes Bitcoin as part of the National Bank's reserves.
The price of gold has developed over decades as an indicator of trust (or mistrust) in fiat currencies and the global financial system. In a time of crisis, for example during a recession or with geopolitical tensionsmany investors are looking for Refuge in gold. This drives up demand and therefore the price of gold. Conversely, interest in gold can fall during economic upturns or rising interest rates because other investments appear more attractive.
Another factor is the Monetary policy of the central bank. When central banks change their bond purchases or raise key interest rates, this influences the relative attractiveness of gold. Even though gold, unlike shares, does not pay dividends, many still see it as a safe haven. Place to store value. The role of gold is firmly established, as it can be stored and traded as physical gold. Gold ETFs are also becoming increasingly popular. Especially in economically uncertain times, people often remember the motto "gold we trust" to express their confidence in the preservation of value.
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Bitcoin is tempting for many investors because it offers an alternative to established investments. In contrast to company shares or government bonds, Bitcoin has a clear upper limit of 21 millionwhich comes very close to the idea of digital gold. In addition, some see Bitcoin as a medium of exchange, which independent of state intervention and can be transferred quickly anywhere in the world. Anyone betting on rising prices for Bitcoin is speculating not only on its scarcity but also on its increasing acceptance as a means of payment and store of value.
Another reason is that Bitcoin is much more accessible than the traditional banking system or, for example, platinum and palladium - which are also sought-after precious metals. Via an app like Relai you can buy Bitcoin in just a few minutes and store it securely in your personal wallet.
Gold is a sought-after raw material for thousands of years. This historical success is not easily forgotten. Its scarcity, physical form and indestructible nature have also given the metal an almost mythical reputation. Many people invest in gold or Bitcoin, but gold has stood the test of time and is therefore often regarded as a classic safe haven. Also Gold has often held its value well in times of crisisbecause its availability is limited and demand increases when investors Protection against inflation or currency risks search
Gold has greater historical trust and is already widely accepted. It is also everyday use - in the jewellery industry, as a reserve for central banks or for industrial applications. Gold therefore has an established place in the global market. For people who favour stability and less volatility, gold can appear more attractive. At the same time, as with Bitcoin, there is a certain speculative component if you are looking for short-term price gains.
Market capitalisation is a key factor in assessing the size and importance of an asset class. Gold has an enormous market capitalisation in the double-digit trillion range and is in circulation as bars, coins and jewellery. Bitcoin, on the other hand, has a significantly smaller market capitalisation, which harbours both opportunities and risks. A small market can grow faster, but is also more susceptible to price fluctuations. This is why many investors take a close look at Bitcoin's price performance before getting in.
The crypto market reached a hot phase in 2025. For many, the question arose as to whether Bitcoin is on its way to catching up with gold at some point in terms of its market capitalisation of around two trillion. Ultimately, the market will decide whether Bitcoin continues to gain acceptance. This is a key factor for a forecast: the higher the trust and usage, the sooner the value can stabilise.
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Anyone wishing to buy BTC in Switzerland can do so uncomplicated about Relai do. The Swiss app enables direct access without complicated registration or verification with large crypto exchanges. You create a user account, enter your payment method and can then buy Bitcoin at regular intervals. as a savings plan or as a one-off investment buy. Alternatively, there is the option of buying traditional Crypto exchanges open an account and trade there too. Transactions usually take place via the crypto network and are completed within a short time.
Some also rely on Bitcoin ETFs or similar financial products to participate in the price performance without having to manage a wallet yourself. However, you should bear in mind that you do not own the coins directly.
However, if you prefer physical gold, you can buy it via Banks, precious metal dealers or special Online shops purchase. You can obtain gold bars or coins in the desired size unit - from a few grams to whole kilo bars. The weight in troy ounces (31.1035 g) is also a common commercial measure for gold. When buying, you should pay attention to reputable providers in order to To exclude forgeries. Many retailers also offer storage options in vaults or duty-free warehouses if you don't want to store the gold yourself at home.
Alternatively, physical gold is available in the form of investment products such as Gold ETCswhich track the price of gold and are backed by corresponding physical stocks. Nevertheless, such products are ultimately different from holding bars directly. If you want direct access to the metal, it is best to buy it yourself and make sure it is stored safely.
When buying cryptocurrencies, you should be aware of Safety aspects inform. While gold is secured by a bank or safe, BTC requires secure storage in a safe deposit box. Wallet important. If you lose your access data or fall victim to a hacker attack, there is little chance of a refund. That's why you should only use trustworthy apps and, if necessary, take additional security measures (e.g. Hardware wallet) should be considered.
In addition, Bitcoin is still an investment that can fluctuate significantly. Short-term gains or losses are not uncommon. Those who take a more long-term view should consider Bitcoin as part of a broadly diversified portfolio, which may also include other investments such as shares or bonds.
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Cryptocurrencies such as Bitcoin offer a Global trading capability, fast transfers, fair fees and a modern image. They are regarded as Independent of state authorities and have a limited quantity of units. At the same time, they are relatively young and to some extent still speculative, as there is no century-long track record like with gold.
Another distinguishing feature is volatility. Precious metals such as gold often remain more stablewhile Bitcoin can make huge price leaps. Some Schwiizerfranke readers see this as an opportunity for above-average returns. Others value the tangibility and familiarity that gold symbolises. Compared to gold, Bitcoin can react strongly in times of uncertainty, both upwards and downwards.
The future of Bitcoin and other cryptocurrencies is closely linked to the following topics Regulation, Acceptance and Technological development. Increasing integration into the traditional financial system, for example through Bitcoin ETFs or large companies that accept cryptocurrencies as a means of payment, could further boost demand. We will also see how governments react to this - restrictions or high taxes could put the brakes on development.
Some experts see Bitcoin as a potential "currency of the future", while others remain sceptical and point to possible bubbles or attacks using quantum computers. The topic of gold also remains relevant: For those who favour stable values silver, platinum and palladium in addition to gold. Gold scores with its long history and acceptance. Bitcoin is clearly more modern, but only time will tell whether this asset class can maintain its strength for centuries.
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Regardless of whether you are interested in gold or Bitcoin, it is important to be aware of your own investment goals and risks. Both investments have their raison d'être and ideally complement each other in a balanced portfolio. Especially if you are interested in a simple transaction and custody of Bitcoin, it is worth taking a look at the Swiss app Relai. That's why we wrote this article in collaboration with them.
Transparency notice: This article was created in collaboration with Relai. However, the content and presentation have been created freely and independently by Schwiizerfranke.
Disclaimer: Relai's services are recommended exclusively for residents of Switzerland and Italy.
4 responses
Hello, Eric,
Your comparison of Bitcoin and gold hits the nerve of the times. You show very well where the advantages and disadvantages of both assets lie - especially in terms of volatility and historical stability of value. Do you think a combination of the two could make sense in a broad-based portfolio?
Best regards
Martin
Hello Martin,
Thank you very much for your feedback!
Gold and Bitcoin are currently close to their all-time highs, so you have done very well if you have some of them in your portfolio. Will it go on like this forever? We'll see, for me personally a small part of the portfolio definitely belongs in it - see Core Satellite Strategy.
What gold lacks in contrast to crypto are the storage costs (safe deposit box, insurance) for physical gold. One advantage of gold is the easy 80-90% lending of coins at pawnshops and coin dealers.
Thanks for your additions, Lars! 🙂